Multidisciplinary Designer

Crafting products that users remember

Crafting products that users remember

Crafting products that users remember

Enhance user experiences and bring your story to life with bold visuals and strategic design solutions that elevate every aspect of your design.

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Meet SID

Meet SID

I am a full-stack designer with a Master’s degree in Human-Computer Interaction Design, dedicated to crafting intuitive and user-centered digital experiences.

Product Design

Visual Design

UX Design

Graphic Design

After Effects

Figma

Photoshop

Generative AI

Creative Development

Experience

UX/UI Designer

Mavip Group

Currently

UX/UI Designer

Mavip Group

Currently

Graphic Designer

Tiger Social

2025

Graphic Designer

Tiger Social

2025

Freelance

Edgewave Innovations

Currently

Freelance

Edgewave Innovations

Currently

UX/UI Intern

Testline

2024-25

UX/UI Intern

Testline

2024-25

Seeking Roles In

Tech Companies

Startups

Design Studios

Advertising Agencies

Meet SID

profile pic
profile pic

Recent Works

Recent Works

HIGHLIGHTS

HIGHLIGHTS

HIGHLIGHTS

01 - SPEAK DUAL

01 - SPEAK DUAL

Improve language learning with user-centred

gamification techniques

Improve language learning with

user-centred gamification techniques

02 - TESTLINE

Improve retention rate using gamification

methods

Improve retention rate using

gamification techniques

03 - KHELO

Khelo is an innovative app designed to connect

sports enthusiasts.

Improve language learning with

user-centred gamification techniques

04 - KITCHENMATE

Transforming user experience with smart

displays in their kitchen

Improve language learning with

user-centred gamification techniques

BLOGS

How a Duolingo Message Made Me Rethink Praise in UX
01 — UX Case Study

How a Duolingo Message Made Me Rethink Praise in UX

I was reading Mindset by Dr. Carol Dweck recently, and one idea stuck with me: the way we praise people shapes how they approach challenges.

While trying out math on Duolingo for fun, I got a message: “Are you a supercomputer?” I know it’s playful. It’s meant to motivate. But I paused. This praise leans toward ability. It suggests I’m naturally gifted. And according to Dweck’s research, that’s risky. When users believe success comes from being inherently talented, they’re more likely to avoid harder challenges and abandon the app when difficulty increases. Duolingo is genuinely well-designed. But this made me wonder: In UX, how often do we accidentally reinforce a fixed mindset?

Read on Medium →
Pune Metro’s In-Train Display: A UX Designer’s Perspective
02 — Field Research

Pune Metro’s In-Train Display: A UX Designer’s Perspective

People take the metro to save time and avoid the frustration of road traffic. The entire experience, from entering the station to reading display screens, should help make travel smooth.

The inside display is crucial — it tells us where we are, what’s next, and how to prepare for our journey. If this key touchpoint is unclear, the frustration spills over, defeating the very purpose of rapid transit. Right now the number of metro lines are less in Pune but if in the future it increases then improving the UX becomes very much important. Problems I faced were Poor contrast, Missing Information, labelling inconsistencies.

Read on Medium →
Redefining User Experience in Shopping Malls
03 — Spatial UX

Redefining User Experience in Shopping Malls

As a UX designer, I often observe experiences through the lens of usability and user satisfaction, and a recent visit to a shopping mall in India provided an insightful example.

The first issue was the wayfinding signs. While they listed brand names, they lacked crucial information such as the floor I was currently on or the exact floor where the store was located. This omission forced me to hunt for a main floor map, only to discover the store wasn’t on that level. To find it, I had to repeat the process on every floor. Even when I reached the correct floor, I struggled to locate the store due to inadequate directional signage.

Read on Medium →
  • UX Design

  • Surveys

  • Brand Graphics

  • Interaction

  • Graphics

  • Visual design

  • Optimization

  • Landing Pages

  • Application Design

  • Icons

  • Brand Visibility

  • Aesthetics

VISUAL DESIGN

As a versatile designer, I thrive on exploring diverse avenues to express my creativity. Explore my UI animations, 3D motion graphics and graphic design skills. Follow me on Instagram for such content. I should warn you that some of the animations may follow your cursor, try to hover over them to find out—be careful!

As a versatile designer, I thrive on exploring diverse avenues to express my creativity. Explore my UI animations, 3D motion graphics and graphic design skills. Follow me on Instagram for such content. I should warn you that some of the animations may follow your cursor, try to hover over them to find out—be careful!

Art as MY First Love
Art as MY First Love

Art has always been my first love. As a child, I spent hours painting, losing myself in the interplay of colors and imagination

Art has always been my first love. As a child, I spent hours painting, losing myself in the interplay of colors and imagination

Art has always been my first love. As a child, I spent hours painting, losing myself in the interplay of colors and imagination

The Beginning

The Beginning

The Beginning

Problem-Solving Inclination
Problem-Solving Inclination

With a knack for solving problems, I ventured into the technical world, pursuing engineering to challenge my analytical side.

With a knack for solving problems, I ventured into the technical world, pursuing engineering to challenge my analytical side.

With a knack for solving problems, I ventured into the technical world, pursuing engineering to challenge my analytical side.

Mid Journey

Mid Journey

Mid Journey

Rediscovery of Design

iBut the artist in me wasn’t ready to let go. My passion for design led me to pursue an MSc in Human-Computer Interaction Design, where I found the perfect balance between creativity and functionality.

Mid Journey

Rediscovery of Design
Rediscovery of Design

But the artist in me wasn’t ready to let go. My passion for design led me to pursue an MSc in Human-Computer Interaction Design, where I found the perfect balance between creativity and functionality.

But the artist in me wasn’t ready to let go. My passion for design led me to pursue an MSc in Human-Computer Interaction Design, where I found the perfect balance between creativity and functionality.

Mid Journey

Mid Journey

Diverse Skill Set
Diverse Skill Set

Today, My diverse toolkit allows me to create intuitive and engaging designs that not only look stunning but also function seamlessly.

Today, My diverse toolkit allows me to create intuitive and engaging designs that not only look stunning but also function seamlessly.

Today, My diverse toolkit allows me to create intuitive and engaging designs that not only look stunning but also function seamlessly.

End Journey

End Journey

End Journey

Design That Feels and Works
Design That Feels and Works

'Design isn’t just how it looks; it’s how it feels and works.' This belief drives me to create experiences that resonate deeply with users.

'Design isn’t just how it looks; it’s how it feels and works.' This belief drives me to create experiences that resonate deeply with users.

'Design isn’t just how it looks; it’s how it feels and works.' This belief drives me to create experiences that resonate deeply with users.

End Journey

End Journey

End Journey

Got an intriguing project, or just want to say hi? Let’s work together to create something amazing!

Got an intriguing project, or just want to say hi? Let’s work together to create something amazing!

Got an intriguing project, or just want to say hi? Let’s work together to create something amazing!

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